Lloyd Hester

Tag: effective keywords

  • Choosing Effective Keywords That Will Get Traffic To Your Blog Or Website

    Choosing Effective Keywords That Will Get Traffic To Your Blog Or Website

    Keyword Research Choosing Effective Keywords – Get Traffic To Your Website

    When it comes to keyword research, many of us when we first set out to build a website do not understand the importance of doing right from the start. Keyword Research - Choosing effective keywords

    Setting up a website without doing keyword research or planning the structure around these keywords is like building a house without foundations or a set of plans.

    Most of us know that it is important to write a business plan if we are going to setup a business and to have goals to aim for. Not everyone does it and I think that most who do not tend to fail. Not having a business plan is like setting sail on the ocean with no charts or navigational equipment, you will soon be lost at sea and lucky ever to see land again.

    There is a saying “fail to plan and you plan to fail”

    I believe that keyword research is as important as your business plan.

    So how do you go about doing effective keyword research that will drive traffic to your blog or website?

    Well, it is not as difficult as all that. It just takes time and a bit of a thought process.

    If you are using wordpress to build a site, which I highly recommend, then building the structure is relatively easy, even for a beginner. The beauty of word press is that it already has the structure in place all you have to do is add the page names and all is done for you.

    There are two type of keyword research that you need to do. The first is the theme keywords. These are the keywords that you would use for your website pages. The second ones are your money keywords.

    Theme words are what people will use when they are looking for information on your topic or subject. I have seen many articles advising people not to bother with these but just to go for the buying or money keywords but I do not agree. Ranking for the information seeking keywords is as important in the long term future of a website. Becoming an authority on a subject will have a sustainable effect on your long term rankings.

    Once you have the reputaion as an authority website then it becomes much easier to rank for the more valuable money keywords.

    Lets say you were setting up a website about The Isle of Man. A small Island off of the West coast of England.

    You could well have the following as your themed keywords.

    • The Isle of Man
    • Main Towns
    • IOM Villages
    • History of the Isle of Man
    • The manx (search it for yourself 😉  )
    • Isle of Man books
    • Travel guide to the Isle of Man
    • Things to Do on The Isle of Man
    • Fishing on the Isle of Man
    • Sea Fishing on IOM
    • Fresh water fishing on the IOM
    • Scuba Diving on the Isle of Man
    • Places to dive on the Isle of Man
    • Dive centres on the IOM
    • Cycling Holidays on the Isle of Man
    • Hiring a bike on the Isle of Man (link to relevant page on the Getting about section)
    • The Isle of Man TT Race (a very famous annual motorbike race they have on the island)
    • Getting to the Isle of Man
    • Plane
    • Ferry
    • Fast boat
    • Swimming (only joking)
    • Shopping on the Isle of Man
    • Walking Holidays on the Isle of Man
    • Night Life in the Isle of Man
    • Clubs
    • Restaurants
    • Bars
    • Pubs
    • Places to Stay on the Isle of Man
    • Isle of Man Hotels
    • Guest Houses on the Isle of Man
    • Campsites on the IOM
    • Getting about on the Isle of Man
    • Public Transport
    • Taxis
    • Private hire
    • Cycling
    • Hiring a Car
    • Working on the IOM
    • Type of jobs
    • How to find a job on IOM
    • Living on the Isle of Man
    • Buying a house
    • Legal requirements
    • Cost of buying a house
    • Estate agents details
    • Renting a house

    The above list covers a lot of the main themes that people will be looking for when they search for information on the Isle of Man. There are probably more that you can think of to add but this should give you  the basic idea of what you need to do for your website. The bolded keywords are headings and the others are sub headings.

    Once you create these pages then you need to add content. Some of the headings will only require a small amount of content.

    The second type of keywords are the buying ones and these are far more important but without the first ones you will have difficulty getting found for these money keywords.

    Some of them are also in the main page headings as you will see.

    Keyword Research For Content

    when you begin to add content then you will use keywords like.

    • flights to the isle of man
    • plane tickets for the isle of man
    • booking a ferry to the isle of man
    • scuba diving clubs on the isle of man
    • cycling holidays
    • bike rentals
    • car hire companies
    • booking a hotel
    • where to stay in the IOM

    These keywords are what people will use when they are closer to making a buying decision.  Not only will you get traffic from google for these keywords but visitors to your site that see links to other parts of your website will also click through and go from information seekers to buyers.

    This is quite a lengthy post and I hope it gets the main point across that you really MUST take the time to research your keywords before building your website.

    As always if you have any questions or do not understand then just let me know on the contact us form and I will do my best to help.

    Keyword research – An important part of SEO.

     

     

  • Keyword Winner The Keyword Checker Review

    Keyword Winner The Keyword Checker Review

    Keyword Winner – A Keyword Checker

    This keyword checker is a helpful way to research your article titles. Keyword winner is a wordpress plugin which will discover valuable keywords to be used for the title of your articles.

    Keyword Winner works from within wordpress and is simple to use.

    When trying to rank your blog it is important that you get the title right. Keyword winner, trawls through the keywords and gives you a lot more information to enable you to choose the best keyword phrase for your article title.

    Keyword Winner – Targeted Keywords and SEO Stats in An Instant

    It is possible to obtain targeted and highly searched, keyword phrases that are low in competition.

    This can of course be done by hand and, if you are trying to rank for any given keyword phrase then you should use the google keyword tool . Keyword Winner however, automates this process totally. It is great for SEO, especially for bloggers.

    Keyword Winner simplifies the task of writing posts and ranking well in the search engines.

    Creating an article title is an art and if you want to rank your blog post then you need to do the keyword research to find the top searched keywords, then write a number of titles before typing them into google to check the number of competing pages. You then pick the best of the bunch and away you go.

    If you write a lot of blog posts or articles then this can take considerable time. Keyword winner will save you hours as well as make sure you choose headlines that will work for you.

    There are companies that provide keyword research services at a cost, they will analyse keywords and provide keyword statistics for you but keyword winner will cost a fraction of what these companies charge.

    Getting top rankings is not easy. You need to create headlines that attract your audience as well as look good to google.

    If you hold a top position for a well searched keyword phrase you can guarantee that you will generate traffic to your site and money will follow.

    Take a look at what Keyword Winner will do:

    Competition, Insights, Search Trends and Backlink Analysis

    You first type in your title or keyowrd phrase and then click on ‘get suggestions’ keyword winner will bring back instant stats to help you choose the best headline based on the monthly searches,  competitiveness and the google search trend.

    Google Keyword Suggestions To Source Low Competition titles and Headlines

    Colour Coded to see in an instant the Best Terms to target. There are three colour codes, Red for the most difficult keyword phrases, ornage and then green for the easiest words to target. You can then dig down on any of the phrases to find hidden gems to work with.

    Competition Page Rank Checker
    You will be able to quickly see the competition rank in the admin area and easily edit and improve page competition.

    By finding the best and easiest keyowrds to rank for you can get to the top of google to promote affiliate programs  and of course your own products, converting visitors to your pages into sales.

    Keyowrd winner cost

    The price is very low for such a powerful and usefull wordpress plugin.

    It costs:
    $47 – 1 site license
    $97 – Unlimited site license

    You also get a 60 day money back guarantee if you are not 100% happy with the plugin. So, try it out for yourself and let me know how you get on.

    Click on the “I want It Now” button above to check out Keyword winner now.

    BONUS

    If you buy through my link then I will provide one on one support and training to help you get the best out of this plugin. Simply send me your clickbank receipt and email details via my contact us page.

    Keyword winner is highly recommended.