Lloyd Hester

Author: lloydh

  • Google Social Search Is It A Game Changer?

    Google Social Search Is It A Game Changer?

    Google social search Is It A Game Changer

    Google social search has been around since 2009 but it recently has had some recent changes. There is a good reason for this. Read on and you will see why.

    The thing is, as internet marketers, we carry on with what we do and some of us spend a lot of time on SEO forums and blogs to try and understand the nuances of the latest search engine optimisation techniques and tricks.

    Not all of the participants on these sites know anything at all about SEO, they just spout stuff that they have read on other sites or even worse, make it up as they go along. I always find it best to do my own tests and make up my own mind based on the results of my testing. I often find that different strategies can have varying effects depending on the types of websites and niches.

    For example an technique that works really well for an e-commerce site will not work as well for a niche blog site.

    A static site that is not updated on a regular basis can rank very well if you do certain things. Carrying out these same tasks on a blog will not have much impact. that is why testing is so important.

    I read in an email from a supposed seo expert the other day that read “it if we could figure out the google algorithm then we could rank on the first page of google as easy as pie.”!!

    Actually, google DO NOT hide the secret to first page results. It is simple but time consuming and takes a lot of effort. You have to produce and provide value for your visitor. Relevant information related to what the searcher is looking for.

    Google even provide a whole section of their website dedicated to helping webmasters learn the basic of SEO the google way. here is the link  google webmaster help

    Few of us pay enough attention to the facts that are out there. This is because a lot of this information is hidden amongst lengthy technical data which can be difficult to dissect and gleem the golden nuggets.

    For those that do spend time reading these long winded white papaers and the SEO news releases you will have seen the recent announcement by bing and facebook. They are going to fully integrate the social data from facebook into the bing search results.

    Why is this link between facebook and bing so important?

    Well after the announcement, Google made an almost instant repsonse and you can bet your bottom dollar that this will not be the last change.

    This intergration will change the way that google brings back results. Especially if you use gmail and are usually logged into your google account when you use the google search.

    Why is Google Social Search A Game Changer?

    The changes to the google social search will change the way the search engines deliver results. This may not have an immediate effect on your rankings or traffic. However, over time it will do and so it is important that you take the time to understand what it is google social search does.

    If you want to stay ahead or even get ahead of your competition then learn all you can about social searching and then take some action to ensure your website is the one that is served up to those searching for your product or service.

    As always use the contact me page if you have any questions, I will be happy to helo if I can.

    Here is the video

     
    Mark my words the next thing that will be hot all over the forums will be google social search.

     

  • Get It Up Then Get IT Right Perfection is Overrated

    Get It Up Then Get IT Right Perfection is Overrated

    Search engine optimisation is about so many things. You will read many different theories on the rights and wrongs of ranking your website, design factors, on page optimisation, W3C compliance and the like.

    The thing is this can all be done over time and I would always recommend that you first get it up (if you pardon the pun) and then work on getting it right.

    When trying to rank your website in the search engines, produce a new product or even to design a new website, the first thing is to get it up and out there.

    Whilst of course it is important to get it right waiting for perfection is a problem we should try and live without.

    Every time I look at my website I find of something that I think I can improve. I also get comments from visitors either praise or criticism which is great. Any form of feedback is very much appreciated as they have taken the time to put finger to keyboard and type me a message.

    I have tried many different ways to make the site better. Most of the improvements these days revolve around faster speeding times as this makes a difference to my google rankings and, of course, the visitor experience.

    Over time, I believe that my website has improved in the way it looks and the overall onpage search engine optimisation.IT is still far from perfect but, I think that it is doing ok. It ranks well for a number of highly competitive terms with very few backlinks.

    However much you are tempted to wait until everything is just right, I suggest you get your site online or your product launched as soon as possible and you will reap the benefits.

    As always if you have any questions or comments then do not hesitate to email me via my contact us form.

     

  • Searching For Your Own Keywords or Domain on Google Too Often Can Cause Problems

    Searching For Your Own Keywords or Domain on Google Too Often Can Cause Problems

    Do Not Search For Your Own Domain on Google Too Often And, If You Do………  

    Google use a number of ways to help them rank a website. We are always being told that the mighty google works under a veil of secrecy and as far as their algorithm is concerned this is true.

    However, if you take the time to read google’s extensive webmaster section then you will find a wealth of information on what google is looking for in a good website.

    The gurus selling automated software, only tend to talk about the issues that they have a solution for.

    Search engine optimisation is about on page factors including keywords, page titles, meta tags, internal links and outbound links as well as backlinks from other relevant and non relevant websites as well as link wheels, social bookmarking, pinging and other tactics that will have you flying up the rankings.

    There are also a number of other factors that never seem to get a mention and that includes peoples search habits and practises.

    Most people with any experience of SEO will also have heard of bounce rates and stickiness of the pages. Google measure the time that is spent on a site, if a website is visited and clicked back off within 30 seconds this is not good.

    Google will think that the results it served up are not as relevant as they should be. this is the reason that we do what we can to make the page sticky to keep visitors on our sites for as long as possible.

    Another factor is whether you click on the results pages at all.

    For example, if someone does a search for “bird table plans” then google delivers the results in the order of relevance based on their ranking factors.

    Now, when you then click on the results and spend time on the site, this confirms googles opinion and all is good. However,  if you do not click on any of the links, especially the top ones, they will assume that these are not as relevant as they first thought and your site can start to drop down the results pages.

    This means that if you are regularly searching for your website or keyword phrases and do not then click on it then you could well be damaging your rankings.

    So do not google your keywords too often and, if you do then make sure you stay on the site and even navigate to other internal pages on your site.

  • Keyword Winner The Keyword Checker Review

    Keyword Winner The Keyword Checker Review

    Keyword Winner – A Keyword Checker

    This keyword checker is a helpful way to research your article titles. Keyword winner is a wordpress plugin which will discover valuable keywords to be used for the title of your articles.

    Keyword Winner works from within wordpress and is simple to use.

    When trying to rank your blog it is important that you get the title right. Keyword winner, trawls through the keywords and gives you a lot more information to enable you to choose the best keyword phrase for your article title.

    Keyword Winner – Targeted Keywords and SEO Stats in An Instant

    It is possible to obtain targeted and highly searched, keyword phrases that are low in competition.

    This can of course be done by hand and, if you are trying to rank for any given keyword phrase then you should use the google keyword tool . Keyword Winner however, automates this process totally. It is great for SEO, especially for bloggers.

    Keyword Winner simplifies the task of writing posts and ranking well in the search engines.

    Creating an article title is an art and if you want to rank your blog post then you need to do the keyword research to find the top searched keywords, then write a number of titles before typing them into google to check the number of competing pages. You then pick the best of the bunch and away you go.

    If you write a lot of blog posts or articles then this can take considerable time. Keyword winner will save you hours as well as make sure you choose headlines that will work for you.

    There are companies that provide keyword research services at a cost, they will analyse keywords and provide keyword statistics for you but keyword winner will cost a fraction of what these companies charge.

    Getting top rankings is not easy. You need to create headlines that attract your audience as well as look good to google.

    If you hold a top position for a well searched keyword phrase you can guarantee that you will generate traffic to your site and money will follow.

    Take a look at what Keyword Winner will do:

    Competition, Insights, Search Trends and Backlink Analysis

    You first type in your title or keyowrd phrase and then click on ‘get suggestions’ keyword winner will bring back instant stats to help you choose the best headline based on the monthly searches,  competitiveness and the google search trend.

    Google Keyword Suggestions To Source Low Competition titles and Headlines

    Colour Coded to see in an instant the Best Terms to target. There are three colour codes, Red for the most difficult keyword phrases, ornage and then green for the easiest words to target. You can then dig down on any of the phrases to find hidden gems to work with.

    Competition Page Rank Checker
    You will be able to quickly see the competition rank in the admin area and easily edit and improve page competition.

    By finding the best and easiest keyowrds to rank for you can get to the top of google to promote affiliate programs  and of course your own products, converting visitors to your pages into sales.

    Keyowrd winner cost

    The price is very low for such a powerful and usefull wordpress plugin.

    It costs:
    $47 – 1 site license
    $97 – Unlimited site license

    You also get a 60 day money back guarantee if you are not 100% happy with the plugin. So, try it out for yourself and let me know how you get on.

    Click on the “I want It Now” button above to check out Keyword winner now.

    BONUS

    If you buy through my link then I will provide one on one support and training to help you get the best out of this plugin. Simply send me your clickbank receipt and email details via my contact us page.

    Keyword winner is highly recommended.

  • 14 Top Tips To Get Your Website Ranked On Google

    14 Top Tips To Get Your Website Ranked On Google

    Tips To Get Your Website Ranked On Google 

    There is an easy formula to help you get your website ranked on google and the other major search engines.

    If you follow these tips you will find that your website content will begin to rank a faster and for longer.

    The first thing is to make sure that you have your keywords in the main title of the page or post. Some people say that it should be as close to the start of the title as possible in fact the best thing is to have the phrase you want to rank for at the very beginning of the title. I have not found a discernable difference but I do try to do this if possible. (apart from this particular post, where I have the phrase at the end)

    Write a decent length article I try for around 300 words or more. This is not always required but if you are going after a highly competitive keyword phrase then the longer the better..

    Your keyword density should be around 1.5% to 2% but no more than 3% to help get your website ranked fast in google.

    Using H1 header tags with your keywords in the sentence will also help to get your website ranked in good time.

    You should also put your keywords in italics, bold as well as underline an instance of your keyword phrase. This should be 3 seperate insantces to get your website ranked for the best results.

    If you can then also use h2 and h3 header tags. This is another reason why you should have at least 300 words on each post otherwise it looks odd. I do not always manage this but can still rank well for less competitve phrases and keyowrds.

    An image on your website not only makes the post look more appealing and pulles the reader in but it also helps to get your website ranked well on google. It is important to use the image alt text once you have added the picture. Try and make the image relevant to your post.

    Try to use the keywords in the last sentence as well as the first.

    Linking to other internal pages or posts on your website also helps google to confirm that the page is relevant to your reader and deserves the top spot, or close to it on their mighty index.

    The last thing is to make sure that you get your website ranked fast on the google search engine is to bookmark it. I use the pro version of onlywire as well as auto social poster pro and feedburner to send syndicate your RSS feed.

    IF you link out to a number of other external sites some say it is better to add nofollow links to them but I do not always do this as I think google wants to see a mix which helps to get your website ranked well and in record time.

    Get Your Website Ranked In Goolge Fast

    1. The Keyword Phrase should be in the title
    2. Create an article or post with at least 300 words
    3. Use a keyword density of about 2% do not go over 3%
    4. Put the Keywords in <H1> header tags
    5. Bold your keywords
    6. Put your keyword phrase in italics
    7. Underline your keyword phrase
    8. Add an <H2> and <H3> header tags with your keywords included in the phrase.
    9. Add an image to the page and use the keyowrds in the alt tags.
    10. Use the keywords in the last sentence
    11. Link to another relevant internal page on your website
    12. Use only wire to bookmark the page
    13. Use Auto Social Poster Pro if you have it
    14. Use feedburner to post your RSS feed

    It is not about getting everything perfect, in fact the more you mix is up the better. It is important to look natural and this will not be the case if all your outbound links are nofollow for example.

    But, if you follow the top tips above you will see an improvement in your results. You do not have to use every one of the tips on every post or webpage but the more the merrier.

    I use a pluin called SEOpressor and there is a review here. You do not need to have it but it does automate the process and makes it all much easier to do.

    So try out all or some of the above and see how fast you can get your website ranked.