Author: lloydh

Adding Anchor Text Do Not Over Do It.

Adding Anchor Test To A Post – Don’t Over Do It.

Adding Anchor text to a post is easy to do in wordpress. The key is not to overdo it by adding too many links and also keep the focus to one or maybe two keyword phrases if it is in context.

Check out this example.

Top fashion designs like the body con dresses were once only afforded by the rich and famous. Celebrity fashion these days however is within reach of anybody. The bodycon dress for example is a must have for a lot of the top celebrities on both sides of the pond and this has created a big demand which in turn has been met by a lot of new designers who choose to price them at an affordable level. Stars like Kim Kardashian who are often seen in a variety of different body con bandage dresses. There are many different colours and styles to choose from. Other celebrities that are often photographed in these dresses are Cheryl Cole and the cast of TOWIE. (A UK tongue in cheek, fly on the wall docusoap, based in Essex England) They will be a big part of the celebrity fashion for some time to come and are as popular as ever. The fact that the bodycon dresses are are now affordable has not made them any less desirable to the celebs. One website that follows the celebrity fashion as well as selling the clothes worn by them is celebbotique.com. There designs are up to the minute and they also sell a range of accessories which sell well. In fact a lot of the celebrities now buy their ultimate body con dresses from celebboutique.com So, if you want to follow the latest celebrity fashion and trends and dress like the stars check out their website and see for yourself how you too can dress to kill for less than you would imagine.

To add anchor text you simply highlight the keyword phrase that you want to link from and click on the chain icon in the tool bar of wordpress. Add the url of the domain and pages that you want to link to and bobs, your uncle.

In the above example Instead of seeing http://celebboutique.com/blog/the-ultimate-bodycon-dress/ you will see Body Con Dresses A much better option I think you will agree.
Adding Anchor Text To A Post Don’t Over Do It For The Best Ranking

Adding Anchor Test To A Post – Don’t Over Do It.

Adding Anchor text to a post is easy to do in wordpress. The key is not to overdo it by adding too many links and also keep the focus to one or maybe two keyword phrases if it is in context.

Check out this example.

Top fashion designs like the body con dresses were once only afforded by the rich and famous. Celebrity fashion these days however is within reach of anybody. The bodycon dress for example is a must have for a lot of the top celebrities on both sides of the pond and this has created a big demand which in turn has been met by a lot of new designers who choose to price them at an affordable level. Stars like Kim Kardashian who are often seen in a variety of different body con bandage dresses. There are many different colours and styles to choose from. Other celebrities that are often photographed in these dresses are Cheryl Cole and the cast of TOWIE. (A UK tongue in cheek, fly on the wall docusoap, based in Essex England) They will be a big part of the celebrity fashion for some time to come and are as popular as ever. The fact that the bodycon dresses are are now affordable has not made them any less desirable to the celebs. One website that follows the celebrity fashion as well as selling the clothes worn by them is celebbotique.com. There designs are up to the minute and they also sell a range of accessories which sell well. In fact a lot of the celebrities now buy their ultimate body con dresses from celebboutique.com So, if you want to follow the latest celebrity fashion and trends and dress like the stars check out their website and see for yourself how you too can dress to kill for less than you would imagine.

To add anchor text you simply highlight the keyword phrase that you want to link from and click on the chain icon in the tool bar of wordpress. Add the url of the domain and pages that you want to link to and bobs, your uncle.

In the above example Instead of seeing http://celebboutique.com/blog/the-ultimate-bodycon-dress/ you will see Body Con Dresses A much better option I think you will agree.
How To Rank Well On Google – Get Your Information From The Source

How To Rank Well On Google

If you want to know how to rank well on google then you really should get your information direct from the source. Ie. Google, Google provide a wealth of information on how to rank your website well on the google SERPS. (search engine results pages)

Their webmaster tools which can be found at Google webmaster help There is everything you need to not only find out how to rank your website but also they provide the tools to do it with.

You can setup google analytics which will show you who comes to your website how many hits, where they come from and the keywords that they used to find you.

They are an invaluable source of information which you should have on every site that you own or manage.

Once you work out how to rank well on google by reading and studying the google webmaster pages as well as the Matt Cutts Videos you should put what you learn into practise bit by bit.

It is much better to work steadily and make it an ongoing part of your strategy rather than bash away like a mad thing for several weeks and then stop and leave it alone for months.

If you want to be successful online whatever market you are in you really must spend time to understand how the search engines work. This is equally true even if you intend to outsource your search engine optimisation work.

There are many companies the offer you SEO services at varying prices but few actually really know what they are doing.

You need to have an idea as I have seen websites losing rankings due to careless link building, mass links appearing overnight and links to a website from link farms or other dubious paid link services.

The boys at www.ppcblog have also put together a really good diagram of how google works. Click on it to see a full size version.

Pandemonium and chaos is the key to good SEO in my experience so come back here soon where I will put together a basic SEO course to show you what you need to know before you begin your SEO work.
Setting Up An E-Commerce Website Properly

Setting Up an E-Commerce Shopping Cart Properly

Selling products or services online is a simple process and there are many options. However when thinking of adding a shopping cart to your site it is important that you get the basics right.

There are a number of free shopping carts available that can easily be installed via fantastico or softalicious which can be found in your cpanel. OS commerce, cubecart, roman cart and magento cart are the most common.

With os commerce the basic install is free and there are a load of add-ons free and paid as well as templates to change the shape and look of the site available to really make your e-commerce website stand out.

Most of them can be setup relatviely easily and look pretty good out of the box.

The thing to remember though, is if you want to sell online then your site has to look professional. You are trying to get people to part with their money and if your site is poorly designed, with spelling mistakes and poor content then you will not look credible and you will not make sales.

When I first started out I tried all of the free options to see which suited me best and I ended up using oscommerce. The website, www.glasstablesandchairs.com has, of course evolved over the years and still sits high on the first page of the search engines for a lot of highly competitive keywords. The back end of this site still uses oscommerce although the front page has been totally re-designed.

After setting up a number of e-commerce sites I now use interspire shopping cart. You can either pay for a hosted version or download and install onto your own servers.

I use the self hosted version personally but the hosted version is so easy and very fast to setup and get going.

The one thing about the interspire shopping cart is that it looks great right out of the box. It is easy to edit just drag and drop. Here is one of the latest ones that I helped to setup. www.loveyourwater.co.uk. This website was set up and running in a week-end.

The basic version is $395 and the ultimate is $1795. Not cheap but well worth every penny if you are serious about running an online business selling products or a variety of services.

The cost of interspire works out to be a lot less than it has cost to update and customise the glass tables website.

They have a free trial so you can test it out for yourself and I really recommend that you do. Check out the link below.

This is an affiliate link, so if you buy via this link I will receive a commission. You can go right to the site directly if your choose. You will pay the same amount but they will keep it all 🙂

If you DO buy through my link, I will be happy to help you set it up and answer any questions or queries you have via skype, phone or email. See, I am happy to work for my money :-)))))
The Desktop PC is Dead Long Live Mobile Technology
Mobile Search Marketing Is The Future

Ok, Ok, so I am being a little theatrical here, but there is no doubt that the massive growth of the smart phone and tablets has seen a growing differential between the number of searches done on the desktop computer and mobile devices. With this in mind it is important that if you have any type of business online or offline, then you must have a mobile marketing strategy.

Ensuring that your website can be viewed easily on a mobile phone as well as a desktop computer makes sure that you are ahead of your competitors, giving you the edge.

Text message marketing has been around for a long time and the drop in the price of setting up and running mobile messaging campaigns has made it more popular allowing small and medium businesses to take advantage of this very successful marketing method.

As mobile internet speeds have increased, so has the amount of time that people spend online, searching and even buying products and services.

Smart phones are now outselling standard phones by 5 to 1 and anyone ignoring these numbers will lose out in the near future, to those that take advantage of these numbers now.

Just think of how you, your friends and other members of your family use your mobile phones these days. We carry them with us 24/7 rarely do we switch them off.

Here are some of the most recent figures.

Mobile Phone search Figures
- 66% use mobile search while watching TV, something which should get advertisers thinking.
- 61% said they use it at work.
- 75% said mobile search makes their lives easier.
- 63% said access to mobile search has changed the way they gather information.
- 32% said they use Mobile search more than search engines on their computers.
- 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details.
- 82% look for online retailers.
- 73% find a specific product or manufacturer website.
- 71% learn more about a product or service having seen an advert
- 68% use it to find the best price for a product.
Facebook is Top of the Mobile website

You can also see from the chart below that people spend 4 times the amount of time on facebook than that of google sites.

This does not mean that they get 4 times more visits but those that do visit stay on the site for far longer than on others. This is impressive when you compare that to the bbc.co.uk website which is the most popular news sites in the United Kingdom. Also look how facebook compares to ebay and you get an idea of just how popular they really are.

So, the message is simple. Make sure that you think carefully about how you move forward with your marketing and ensure that you embrace the mobile marketing opportunities that are available to you.

I will be providing more in depth reports on each aspect of mobile marketing in the near future here and on my new website www.localbusinessbuilder.co.uk which is being built as I type. The design is not finished neither is the content but take a look and let me know what you think. I would appreciate the feedback from you.