Lloyd Hester

Author: lloydh

  • Persuasion Selling – The Psychology of Getting To Yes

    Persuasion Selling – The Psychology of Getting To Yes

    Whether you like it or psychology plays a very big part in the sale process. Selling a product or service is made easier if you understand the way that the mind works when making a buying decision.

    There are a number of factors that will help you get your customer to buy from you. These techniques are not just used to convince people to buy from you, these same practises are used by politicians and others when trying to influence you in a certain way.

    The power of persuasion can be highly influential in many areas but is ideal for when you want to persuade someone to buy your product or service.

    They come under 6 basic headings which are:-

     

    1. Reciprocity 
    2. Scarcity
    3. Authority
    4. Consistency
    5. Liking
    6. Consensus

    The following video explains in more details. If you want to improve your sales then you can do a lot worse than trying to integrate some of these techniques into your sales presentation or advertising promotions.

     

    Adapting your presentation to include the 6 basics of persuasion will make a difference to your sales, so why not try them and see for yourself how efective that they can be.

     

    Split Testing Your Advertising and Sales Presentations

    When trialling any new advertising, marketing or promotions always try to split test so that you are able to judge the results.

    Once you have established your current conversion, it is easy to test it against an existing advert or promotion. Another way to do it is to setup two new promotions or trials so that you are able to monitor the success of each one.

    You then look at the most successful method which becomes your control you then change the lowest performing advert and measure again, each time trying to out-perform the lowest.

    So for example you run and avert for a new thermal solar hot water system

    The advert that you have been running brings in 20 leads per week for for a cost of £250 which is a cost of £12.50 per lead. Lets say you are currently converting these leads at 10%, that is a 2 deals which gives you a marketing cost of £125 per deal. If you edit the title on one advert and and re-write the content of another and then run the 3 of them you can then measure the 3 adverts to see which one is the best and shows the most improvement.

    If the second one with the title brings in  30 leads that brings the lead cost down to £8.33 and if the closing ratio stays the same at 10% then your marketing cost is also reduced to £83.33 per deal a 33% saving on your marketing costs. If your third advert with new content brings in the same number of leads as the first (20 leads) but there is an increase in the closing to 15% (as maybe you are bringing in more targeted leads, which means less work for more money), then the lead cost remains the same and the marketing cost would be the same as the 2nd advert generating 30 leads.

    If you can then create a new advert which combines the new title and the content and that then increases the lead generation and the closing percentage then you are on to a winner.  £8.33 per lead and more importantly , you reduce your marketing cost to £55.55 per deal.

    Knowing your number is always important (as you will know if you watch Dragons Den) but, if you are going to try and introduce new methods of selling like the persuasive techniqies shown in the above video then it is even more important.

     

  • Moving Forward With Social Media Marketing

    Moving Forward With Social Media Marketing

    Social media marketing is a very important part of promoting your business today.

    With more than 1 billion registered users Facebook is the number one Social media website. However, Google +, Pinterest, Instagram and twitter should also rank high on your list of priorities when trying to promote your business through the medium of social media can.

    Whilst many local businesses still use traditional advertising, more and more are becoming aware of the benefits of using social media as a way to generate new business as well as keeping contact with existing customers.

    A lot of businesses consider Facebook to be the place where people go to post some pictures of pussycats or silly pictures of dogs, But the fact is that a lot more businesses have realised the potential that using the likes of Facebook can bring. Not only that, the social media sites and now allow you to promote your posts or advertise within members newsfeeds. This opens up a whole new world to business owners trying to promote their Products or services.

    Pay per click advertising, Media buys and other advertising media online can be a minefield but unlike traditional advertising most of these can have an instant effect on your business. It allows Business owners to control their marketing budgets much easier.

    Advertising Yellow Pages is expensive and has to be prepaid. Whilst it may pay to advertise in the Yellow Pages it is difficult to judge the level or return or value or to say what level of response you’ve had and, at the end of year, if you’ve had very little business from the Yellow Pages or other off-line media adverts, there’s nothing you can do you have spent your money.

    You can pay considerable amount of money for an off-line advert in a daily newspaper or weekly or a radical, and again this may result in huge increase in business, On the other hand you may get nothing from it zip, nilch, nada….

    With pay per click for, you only actually pay when someone clicks on your advert. And with huge to reach that sites like Google and Facebook have you can generate a mass of traffic to your website in hours.

    With pay per click you can control to traffic and the budget and it is much easier to get to calculate your ROI and therefore understand exactly what you’re getting for your money.

    Pay per click also allows you to be very specific with your demographic especially on sites like Facebook when you can choose the age, Sex and location of the people that see your advert.

    If you’re advertising or trying to sell nail art example you can target 18 to 25-year-old female in your local area or worldwide if you choose meaning that only the people there will be interested in your product Will get to see the advert. Another benefit with advertising on places like Facebook is that if someone likes your advert they can share it with their friends giving you additional exposure at no extra cost.

    So before you go and place your next advert in your local newspaper why not take a look at advertising on Facebook twitter or google? See just what implementing a social media strategy can do to improve and grow your business.

    Social-media-for-business

  • Utility Warehouse Business Opportunity

    Utility Warehouse Business Opportunity

     

    • Are you bored or broke? Has your wage hit a dead end?

    • Want to take control of your life?

    I am looking for energetic and ambitious people who want to create a better life for
    themselves and their families.

    If that sounds like you, I’d like to introduce you to a fantastic business opportunity that
    you can work around your other commitments, like your current job or childcare.

    No stock to carry, no targets to meet, no set hours – just talk to people about saving money!

    Collect your own customers and receive commission for each one – every single month!

    Build a team, and receive commission on their customers too.

    If you’re interested – get in touch. I’ll show you how to make a lot of money.

    Get in touch today! I’ll explain everything and answer any questions you have,
    so you can decide if it’s right for you.

     

    Independent Distributor


    Earn an income which could change your life…

    By becoming an Independent Distributor (ID), which costs just £100, you gather your own personal customers, and can introduce new Distributors into the business as well. As an ID you can currently earn a Customer Gathering Bonus of up to £50 for every new customer, and a regular monthly income based on everything they spend. You also earn commission on what your Distributors’ customers spend too! As Distributors in your team follow your example and build their own successful business, you can gain promotion and earn and increasing share in their success.

    The residual income you build will continue to be paid as long as your customers continue to use their services, providing you have at least three personal customers.

    Here are some of the benefits:

    • generate an increasing income by helping people save money
    • earn a generous ongoing monthly commission
    • significant cash bonuses and fantastic incentives
    • no experience necessary
    • free training and support provided
    • work the hours to suit you
    • no stock to carry or targets to meet
    • share option scheme
    • Fast Start Bonuses – earn up to £1,000 within your first year! Ask me for details!

    Help and Support building your business

    As you would expect from one of the UK’s leading businesses, you will be given training, advice and ongoing guidance to help you succeed. Although you will be in business for yourself, you will never be by yourself. You can expect the following benefits:

    • Emails – Regular emails for you and your group for information, inspiration, motivation and recognition, as well as top tips for massive growth of your business from some of the most successful Utility Warehouse Distributors.
    • Support and guidance – access to the best Distributors who have excelled in certain disciplines, whether you want assistance in gathering customers, building a team, working your warm market, advertising, direct mail and working shows and fetes. Your immediate sponsor (the person who introduced you to the Utility Warehouse) will give you the support you need to get started and there are several people in your upline who are keen to help you succeed. They will be happy to assist you with training and support, especially in your first few months.
    • FREE ongoing training – held at over 45 locations around the country. This will equip you to gather customers whilst building a huge team of Distributors who will put money in your pocket every month.
    • Website – your own personal company web sites, available to all Distributors. Sign up customers online, check your customer status, growth of your team and all the latest company news.

    Introduction to the Utility Warehouse business opportunity

    • Since 1997, Telecom Plus, which operates the Utility Warehouse Discount Club, has grown from just an idea into a company with a turnover of over £600 million whose shares are traded on the London Stock Exchange. A track record second to none. This phenomenal growth in turnover and profits has been achieved by word of mouth “referral marketing”. The question is: what share of this could you earn for yourself? The explosion in growth that the Utility Warehouse is experiencing right now is just the beginning. It is said that the key to success is not necessarily being in the right place at the right time, but recognising that you are in the right place at the right time, and not four years later with hindsight.Telecom Plus PLC is a British, publicly quoted company listed on the London Stock Exchange. The corporate management team, headed by Chief Executive Charles Wigoder, has been responsible for the phenomenal growth of the company. Charles’s previous successes prior to joining Telecom Plus include the spectacularly successful growth of Peoples Phone which he launched in 1990 and which grew to 450,000 customers, which at the time represented 10% of the UK mobile phone market prior to its purchase by Vodafone. He is now applying those same skills to the Utility Warehouse Discount Club, with breathtaking results. The Utility Warehouse is extremely successful and its profits are growing spectacularly every year. It also boasts an exceptionally strong balance sheet with no debt, providing confidence that this business really is here to stay.
    • How many people do you know who use the phone, switch on a light, turn on the oven or use the internet? The Utility Warehouse is not asking people to spend extra money on services they do not normally use, they are simply offering the same services but with one major difference – they offer far better value! You will be tapping into a market where people and businesses are already spending many billions of £’s a year.
    • Every time your customers make a phone call, switch on a light, turn on the heating or surf the net, you could be getting paid.
    • Anyone who wants to earn some money and has drive and enthusiasm can become successful with the Utility Warehouse.
    • The residual income you build will continue to be paid as long as your customers continue to use these services, and that could be long after you have stopped building your Utility Warehouse business!
    • The Utility Warehouse offers a unique support and training programme, which includes a comprehensive package of manuals and marketing materials, providing everything you need to start building your own successful Utility Warehouse business. Initial training for all new Distributors is provided free of charge at over 45 training centres throughout the country.The more successful and prosperous you become, the greater the company’s success, so they do everything they can to help you succeed! •
    • In addition to earning a residual income, generating discounts on your utility bills or raising funds for a good cause, Utility Warehouse Partners can also benefit from an exciting range of incentives and bonuses. These include owning your own Utility Warehouse branded BMW Mini; driving one of the company’s fleet of Porsche Boxsters; qualifying for luxury, all expenses paid holidays and also earning significant cash bonuses for achieving certain customer and Distributor gathering targets.
    • Thousands of Partners have already joined Telecom Plus, and many are earning a significant monthly income which is making a huge difference to their lives, raising funds for community projects close to their hearts, or generating an additional revenue stream for their business. But with around 1% of UK households currently using their services, you needn’t worry about being too late to join.
    • The Utility Warehouse operates a Share Option scheme to act as an incentive for its Distributors. Share Options are a ‘risk-free’ way for you to share in the future growth and financial success of the company. The Options issued so far have been worth millions of pounds, creating huge gains for many Distributors, and the intention is for the company to make further allocations in the future.
    • This is your chance to obtain a ‘free’ allocation of Share Options in a fast moving PLC on the London Stock Exchange. Did you know that as a result of Share Options issued by Microsoft, they have over 10,000 millionaires working for them? The more customers that the Utility Warehouse attracts and the bigger the business becomes, the more your Share Options will be worth. They could eventually be worth hundreds of thousands of pounds. So don’t miss out – get involved and make sure you qualify simply by sharing the benefits of the Utility Warehouse with others.

     

  • Scarcity Samurai Launch

    Scarcity Samurai Launch

    Scarcity Samurai Launch

    The team over at noble that produced the fantastic tool market samurai which is probably one of the most successful internet marketing tools ever released, is about to launch a new product which is called scarcity samurai. 

    Scarcity Samurai is a wordpress plugin.

    Basically it is a large countdown timer that helps create urgency and ensure that more people buy your product or service before the offer ends.

    The actual act of the countdown clock makes it a very powerful tactic to increase sales.

    The guys over at noble do nothing by halves and all of their results are backed up by long and hard testing.

    There is no doubt that sales are all about emotion and TV adverts, newspaper adverts and the long sales letters spend a lot of time and effort to create the emotions required to make you buy.

    scarcity Samurai Review
    Scarcity Samurai Review

    When people make a buying decision they do it for one of two reasons either to move towards pleasure or run away from pain. Think about it everything you buy that you want but dont need will generally have a feel good factor. You are looking for pleasure  This could be because it is going to be comfortable, make you look good, feel good, smell good or make you attractive to the opposite sex.

    Some adverts point out how good you will feel if you buy their product while others will show you the world of pain and discomcort you will be in if you dont buy their product or service. Obviously, each of these strategies has its place. Advertising a holiday will show you what a great time you will have if you go to their resort.

    One other powerful emotional stick to beat us with is fear of loss greed of gain. That is why limited offers or “last day of sale” works so well.

    By using a powerful sales message and the scarcity samurai to countdown your offer you can create the emotions required to boost sales to your offer.

     

    Check out what they have to say in their video by clicking on the link below.

    The guys from Market Samurai just uploaded a NEW video that reveals how you can double your INCOME practically overnight – just by making one ‘tiny tweak’ to your website…

     

    ** Here’s the 2-Second summary of what’s in the video: **

    1) How to flick a little known switch in your customer’s mind that COMPELS them to buy your products…

    2) Why eBay auctions have a 40% conversion rate, and how you can piggyback this technique to MULTIPLY your existing profits by 2x, 3x, even 4x…

    3) How you can set up an automated profit machine in just a few minutes, without a shred of copywriting know how, or needing to write a single line of code…

    Watch the video here

    If you haven’t heard of the Market Samurai guys before, they’re the real deal – what I  ike most is that they scientifically test EVERYTHING they do before talking about it.

    Watch the video here, and see for yourself…

     

  • Thermodynamic Solar Panels An Advanced Renewable Energy System

    Thermodynamic Solar Panels An Advanced Renewable Energy System

    Thermodynamic Energy System Thermodynamic Solar Panels

    Thermodynamics the principle was discovered in the 1800’s but it is recent advances in technology that has brought them to the forefront of renewable energy.

    Saving the environment and saving money by better insulating your home and installing renewable energy products is becoming more and more important in these days of rising energy prices and fuel poverty becoming common place.

    Unlike traditional thermal solar that requires sunlight to heat a liquid in evacuated tubes, Thermodynamic solar panels use an aluminium solar collector which absorbs the heat from the ambient temperature. They work 24 hours per day and 365 days per year.

    They work night and day in rain, shine or snow. Providing hot water up to 60 degrees C, the basic 200 litre system will provide enough hot water for a family of 4 or 5.

    Thermodynamic energy can be used to heat sanitary water or central heating systems. They can also be used to heat swimming pools very effectively.

    They can be fitted to new builds or retro fitted and the panels are smaller than conventional thermal solar panels or PV solar. They will also work on East and West facing roofs and can even be fitted vertically to a wall.

    To find out more about these systems go to www.greenserveuk.com and see how thermodynamic solar panels can help you save money and help the environment.