Category: Online Marketing

  • Quick Start Challenge – Starting Soon

    Quick Start Challenge – Starting Soon

    quick start challenge

    The Quick Start Challenge (QSC) is starting soon and I have decided to join.

    Working online can be a lonely place and I thought that this might help me focus on one project rather than the 500 running around in my brain and the group might help to keep me on the straight and narrow.

    It will also be good to see if using this structured process will help make me more productive. The fact that I have a group to spur me on and also to compete against will, I think be good for me.

    The idea of the quick start challenge is for everyone to follow a proven course to generate income within 30 days.

    With my years of experience and knowledge, I should be able to walk it so I think I will be motivated to ensure that a total newbie does not do better then I do.

    Working on your own with no one watching over your shoulder or not being answerable to anyone is not always a good thing especially for someone with ADD like me who can spend a lot of time on things that are not productive to profitable.

    Watch this space, I will be updating it regularly with my progress and results.

    Wish me luck with the 2015 Quick start Challenge. It started with the first webinar on the 6th July at 11.00 in the evening.

    The first task is to setup a blog and post about this challenge. I do have an advantage in that I have already got this blog setup and it has been for a number of years. However, the last blog post was before this was last December!

    The whole idea os to start to add regular, useful and informative posts.

    quick start challenge

     

  • The Desktop PC is Dead Long Live Mobile Technology

    The Desktop PC is Dead Long Live Mobile Technology

    Mobile Search Marketing Is The Future

    Ok, Ok, so I am being a little theatrical here, but there is no doubt that the massive growth of the smart phone and tablets has seen a growing differential between the number of searches done on the desktop computer and mobile devices. With this in mind it is important that if you have any type of business online or offline, then you must have a mobile marketing strategy.

    Ensuring that your website can be viewed easily on a mobile phone as well as a desktop computer makes sure that you are ahead of your competitors, giving you the edge.

    Text message marketing has been around for a long time and the drop in the price of setting up and running mobile messaging campaigns has made it more popular allowing small and medium businesses to take advantage of this very successful marketing method.

    As mobile internet speeds have increased, so has the amount of time that people spend online, searching and even buying products and services.

    Smart phones are now outselling standard phones by 5 to 1 and anyone ignoring these numbers will lose out in the near future, to those that take advantage of these numbers now.

    Just think of how you, your friends and other members of your family use your mobile phones these days. We carry them with us 24/7 rarely do we switch them off.

    Here are some of the most recent figures.

    Mobile Phone search Figures

    • 66% use mobile search while watching TV, something which should get advertisers thinking.
    • 61% said they use it at work.
    • 75% said mobile search makes their lives easier.
    • 63% said access to mobile search has changed the way they gather information.
    • 32% said they use Mobile search more than search engines on their computers.
    • 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details.
    • 82% look for online retailers.
    • 73% find a specific product or manufacturer website.
    • 71% learn more about a product or service having seen an advert
    • 68% use it to find the best price for a product.

    Facebook is Top of the Mobile website

    You can also see from the chart below that  people spend 4 times the amount of time on facebook than that of google sites.
    This does not mean that they get 4 times more visits but those that do visit stay on the site for far longer than on others. This is impressive when you compare that to the bbc.co.uk website which is the most popular news sites in the United Kingdom. Also look how facebook compares to ebay and you get an idea of just how popular they really are.
    Top 10 mobile websites
    So, the message is simple. Make sure that you think carefully about how you move forward with your marketing and ensure that you embrace the mobile marketing opportunities that are available to you.
    I will be providing more in depth reports on each aspect of mobile marketing in the near future here and on my new website www.localbusinessbuilder.co.uk which is being built as I type. The design is not finished neither is the content but take a look and let me know what you think. I would appreciate the feedback from you.
  • Don’t Be Scared of Keyword Competition

    Don’t Be Scared of Keyword Competition

    Don’t Be Scared of Keyword Competition  google keyowrd comptition

    It does not matter how many competing websites there are for a particular keyword phrase, what matters is the strength of that competition.

    To give you an example, lets consider you going into a motor race and there are 1000 cars in that race. That is a lot of competition and winning is going to be hard if all things are equal. Now, lets look at another perspective. The car you are driving is a formula one car and the others are all standard road saloon cars. Now, it does not matter how many other cars are in that race, you are going to win it.

    The same goes for your niche and the keywords that you want to rank for.

    If you are looking for a niche do not be scared of the competing pages, you need to look at the strength of the competition. Try and stay away from the niches that have tough and strong competitors. These include life insurance, credit repair, gambling or accident lawyers.

    These markets are very lucrative and therefore have a lot of people and companies involved spending a lot if time and money. They also are up to date with all the latest techniques on how to rank well. You are racing against formula one cars with more experience and money than you.

    If you are already in one of these tough niches then you have two choices, dump it and go for something else or dig deep and be prepared for a long drawn out and tough fight.

    If you have any questions just ask them via my contact us page. I will do my best to help you.

     

  • 14 Top Tips To Get Your Website Ranked On Google

    14 Top Tips To Get Your Website Ranked On Google

    Tips To Get Your Website Ranked On Google 

    There is an easy formula to help you get your website ranked on google and the other major search engines.

    If you follow these tips you will find that your website content will begin to rank a faster and for longer.

    The first thing is to make sure that you have your keywords in the main title of the page or post. Some people say that it should be as close to the start of the title as possible in fact the best thing is to have the phrase you want to rank for at the very beginning of the title. I have not found a discernable difference but I do try to do this if possible. (apart from this particular post, where I have the phrase at the end)

    Write a decent length article I try for around 300 words or more. This is not always required but if you are going after a highly competitive keyword phrase then the longer the better..

    Your keyword density should be around 1.5% to 2% but no more than 3% to help get your website ranked fast in google.

    Using H1 header tags with your keywords in the sentence will also help to get your website ranked in good time.

    You should also put your keywords in italics, bold as well as underline an instance of your keyword phrase. This should be 3 seperate insantces to get your website ranked for the best results.

    If you can then also use h2 and h3 header tags. This is another reason why you should have at least 300 words on each post otherwise it looks odd. I do not always manage this but can still rank well for less competitve phrases and keyowrds.

    An image on your website not only makes the post look more appealing and pulles the reader in but it also helps to get your website ranked well on google. It is important to use the image alt text once you have added the picture. Try and make the image relevant to your post.

    Try to use the keywords in the last sentence as well as the first.

    Linking to other internal pages or posts on your website also helps google to confirm that the page is relevant to your reader and deserves the top spot, or close to it on their mighty index.

    The last thing is to make sure that you get your website ranked fast on the google search engine is to bookmark it. I use the pro version of onlywire as well as auto social poster pro and feedburner to send syndicate your RSS feed.

    IF you link out to a number of other external sites some say it is better to add nofollow links to them but I do not always do this as I think google wants to see a mix which helps to get your website ranked well and in record time.

    Get Your Website Ranked In Goolge Fast

    1. The Keyword Phrase should be in the title
    2. Create an article or post with at least 300 words
    3. Use a keyword density of about 2% do not go over 3%
    4. Put the Keywords in <H1> header tags
    5. Bold your keywords
    6. Put your keyword phrase in italics
    7. Underline your keyword phrase
    8. Add an <H2> and <H3> header tags with your keywords included in the phrase.
    9. Add an image to the page and use the keyowrds in the alt tags.
    10. Use the keywords in the last sentence
    11. Link to another relevant internal page on your website
    12. Use only wire to bookmark the page
    13. Use Auto Social Poster Pro if you have it
    14. Use feedburner to post your RSS feed

    It is not about getting everything perfect, in fact the more you mix is up the better. It is important to look natural and this will not be the case if all your outbound links are nofollow for example.

    But, if you follow the top tips above you will see an improvement in your results. You do not have to use every one of the tips on every post or webpage but the more the merrier.

    I use a pluin called SEOpressor and there is a review here. You do not need to have it but it does automate the process and makes it all much easier to do.

    So try out all or some of the above and see how fast you can get your website ranked.

  • Don’t Be Fooled By the Google Search Results on Your Local Machine.

    Don’t Be Fooled By the Google Search Results on Your Local Machine.

    Don’t Be Fooled By the Google Search Results on Your PCgoogle search results

    Google is continually striving to improve the way we interact with the internet. They are innovative and forward thinking. Some things they get right and some they get wrong.

    I love this about them, they are not afraid to try things.

    One of the ways they tried to improve our google experience was to interact with our computers. This has lead to many of us jumping up band down shouting ye ha or wa hoo and a number of other excited expletives. Unfortunately, this can be followed with severe bouts of depression and outbursts of tears and tantrums.

    Let me explain, a few weeks ago I had an email from someone who was ecstatic, they had setup a website in a tough niche and they had been working hard to get it ranking for what I had told him were very, very difficult keyword phrases to rank for. He was writing to rub my nose in his superb SEO skills and to inform me that I did not know what I was talking about. Several of his keyword phrases were now at the top of the google search results. Numero uno, number one the top spot and all within a matter of weeks. He was so excited he thought all his birthdays had come at once. He, was ready for the money to come rolling in in bucket loads.

    He was of the opinion that this SEO stuff was indeed a piece of cake.

    Now, I do not like to see a grown man cry or to wet on his fireworks but, I had to tell him that although he was looking at his website on the top spot for his keyword terms, the rest of the world could not find them on page 10 and beyond for anything at all.

    Google Search Results Can Be Unique To You

    The reason is that google wants to make your experience the best it can and one of the ways it does this is to hijack your computer if you use the google toolbar or are logged into your gmail account. Websites that you visit regularly are often placed higher up the results for your convenience.

    He had been doing two things that helped his meteoric rise to SEO stardom (on his computer only disappointingly)

    First he used to type his domain name into the google search box instead of the address bar and he was also searching for his keyword phrases daily, searching down the results pages until he came to his site and then clicking on it. Google had noticed this and in their desire to help him, or maybe they do it for a laugh, who knows, they then placed his website to the top of his personal results pages.

    If you are going to check your own rankings do so through a proxy server and also stop google from following your search patterns in the settings pages.

    Luckily, he was able to cancel his order for the Porsche Carrera and he has now stopped swearing at his computer. I have told him that things can only get better and he will get over the overwhelming feelings of disappointment that he feels, especially when his site does get recognised by google as the authority place to go for his niche and can be seen by the rest of the world, or at least the UK where he is based, and not just on his machine.

    Good luck and do not get fooled by the mighty google search results appearing on your pc.

    Getting Accurate Google Search Results

    If you want to get accurate google search results then the best way is to use a proxy server. You can use hidemyass.com, freeproxyserver.net or zend2.com. Go to one of these sites and go to google.com or whichever google site you want to check your ranking for and then search for your keyword phrases you will then be given the google search results as seen by anyone else when they do a google search.

    The other way is to use a firefox plugin called google global. You can then check a list of other google websites  from within the firefox browser instantly.

    So, dont be fooled into thinking that you are number one just because you can see your site on the top of your search results, use the techniques above and get the right google search results.